We had the good fortune of connecting with Annie Mir and we’ve shared our conversation below.

Hi Annie, what is the most important factor behind your success?
The most important factor behind the success of my brand is the people who support it. From my friends who modeled for my very first photoshoot, to the customers who stop by my pop-up shops, to the community of online followers and customers I’ve built over the years, loyal supporters and word of mouth marketing has really driven my success.

Secondly, I think strong branding and attention to quality has been very important to my success. That includes everything from high quality garments, to detailed designs, to a handwritten thank you note with an order. I like to believe that a little goes a long way when you own a small business.

What should our readers know about your business?
I create apparel with vintage inspired collegiate designs for game day and every day wear.

Quality is everything to me, which I believe sets my brand apart from others. I spend a lot of time sourcing my garments to make sure that I love the fit and comfort. I don’t sell anything that I wouldn’t wear myself. Also, I really try to consider fashion trends. Although my designs are inspired by old school vintage trends, I look for trend-forward silhouettes that I think my customers will love.

As with everything in life there are always challenges – I think sometimes owning and opening a small business by myself can be overwhelming, but spending time on what I love and am passionate about is always worth it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My local favorite eats: Northstar or Brassica for lunch, Basi Itali for dinner, Lion Cubs Cookies for dessert. My favorite spots to grab a drink: Lincoln Social rooftop in the Short North, or Antiques on High in German Village
Sporting events: Bluejackets hockey game at Nationwide arena, tailgate at the shoe for an OSU game.
Live music: The Bluestone is my favorite place to see a show
Other: Nightlight 614 is always a must in when it’s in season!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I also couldn’t have started this business or continued to grow it without the support of my friends! My best friends are my models in all of my photos, always there to offer a second opinion and my biggest supporters.

Working with other local business owners and creatives is very encouraging too and there is always something to learn from them. I am very thankful for this community and all of the support I’ve had over the years.

Website: https://www.atypicalapparel.com

Instagram: https://www.instagram.com/atypical_apparel/

Linkedin: https://www.linkedin.com/in/anniemir/

Nominate Someone: ShoutoutOhio is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.