Meet Autumn Rue | Spa Owner

We had the good fortune of connecting with Autumn Rue and we’ve shared our conversation below.

Hi Autumn, we’d love to hear more about how you thought about starting your own business?
Starting my own business was truly a personal journey for me. I envisioned creating a space where both my staff and clients could feel safe and welcomed—something that’s often missing in traditional salons. I wanted to break away from the typical atmosphere filled with drama and toxic dynamics, fostering an environment focused solely on self-care.

My goal was to provide a sanctuary where individuals could be themselves and truly relax. I believe that self-care is essential for everyone, and I wanted to build a one-stop shop that offers a variety of services—skin care, waxing, nails, and massage—so clients can find everything they need under one roof.

Ultimately, my thought process was about more than just business; it was about creating a community centered around well-being, support, and relaxation. I’m passionate about helping others prioritize their self-care, and I’m proud to say that my spa reflects that vision.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art form is nails, and I specialize in creating extravagant designs that give my clients a form of self expression. What sets me apart is my commitment to crafting art while also curating an immersive atmosphere for my clients. From the moment someone walks into Soul Beauty Wellness, they are welcomed by the curated music, soothing scents of incense, ambiance lighting and positive vibes that fill the space.

I believe that getting your nails done should be more than just an appointment; it should be a moment of joy and relaxation. That’s why I also incorporate affirmation cards at the end of each session, offering a little boost of positivity to everyone who visits. It’s a small touch that I hope encourages my clients to carry a sense of self-love and empowerment with them.

Getting to where I am today professionally has been a journey filled with both excitement and challenges. It certainly wasn’t easy; there were moments of self-doubt and obstacles that tested my strength. However, I learned the importance of perseverance and surrounding myself with supportive communities, like Stylist Soul Tribe, which helped me navigate those tough times.

Through this journey, I’ve realized that resilience is key, and every challenge presents an opportunity for growth. I’ve had many challenges in my life and I am grateful for each one, because I have truly learned so much from the things that at times, seemingly “broke” me. I have been redirected so many times in my life and had to come to peace with sometimes what I want is not what is right for me and nothing that is meant to be will pass me.

I want the world to know that my brand is about more than just nails—it’s about creating a space where self-care , self-love and positivity thrives. I’m excited to continue evolving my craft and inspiring others to showcase their unique style. The world needs more authenticity!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting, I’d definitely take them to Hocking Hills. It’s such a beautiful area with so much to offer! We’d start by exploring the stunning hiking trails, like Old Man’s Cave and Ash Cave, where we can soak in the amazing scenery.

After hiking, I’d love to unwind in the hot tub at our cabin—it’s the perfect way to relax after a day outdoors. We’d also enjoy some delicious meals, like local favorites at The Inn & Spa at Cedar Falls and Jackie O’s Pub & Brewery.

One of the highlights would be visiting Hocking Hills Winery for some tastings. I love the vibe there, and it’s a great way to enjoy the beautiful surroundings. Plus, we’d definitely make time for some fun activities like zip-lining and kayaking at Lake Logan.

Above all, I’d want to create a laid-back atmosphere filled with good food, great conversations, and be able to re-charge in nature!

Who else deserves some credit and recognition?
I’d love to dedicate my shoutout to the Stylist Soul Tribe, a remarkable mastermind group for salon professionals. This community has been instrumental in my journey, especially over the past year while I was opening my shop.

What sets Stylist Soul Tribe apart is its focus on fostering healthy mindsets, manifestation, and attracting our dream clientele while achieving our financial goals. The support I’ve received from the incredible women in this group has been nothing short of amazing.

We share our real and raw experiences, discussing everything from daily challenges with clients to effective business strategies. The friendships I’ve formed here have not only encouraged me but have also made the process of building my business feel less lonely and more empowering. I truly believe that my success is a reflection of the support and mentorship I’ve found within this group, and I’m so grateful for the sense of community Lisa Huff has created with Stylist Soul Tribe.

Website: Www.soulbeautywellness.co.com

Instagram: https://www.instagram.com/soulbeauty.wellness?igsh=dzR2azJwdnIzeDQx&utm_source=qr

Facebook: https://www.facebook.com/profile.php?id=61556172917377&mibextid=LQQJ4d

Image Credits
Courtney Mullins Photography