We had the good fortune of connecting with Alexander V. Johnson and we’ve shared our conversation below.

Hi Alexander V., can you walk us through the thought-process of starting your business?
Really I had no idea what I wanted to do when I was a kid. I bounced around between all types of wild answers. My freshman year of college I took a Criminal Justice class because I thought I might want to become Jason Bourne (still do to be fair).

But I just generally didn’t do that well with leadership that I didn’t think was good, or rules I thought were pointless. So going into business for myself was a way to push myself, excel, and only need to abide by my own rules.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Mixt is an online sales company specializing in Amazon consulting. In 2023, we crossed over $100,000,000 in lifetime sales.

I would be unfair if I said we aren’t in the right industry starting at the right time (2014), which I guess is a lesson in and of itself. Pick a growing industry, not one on the way out (for instance something like telecommunications or cabe tv). No matter how good you are, someone who is average at Ai will pass you up.

Additionally, I think an undersold part of our success is our model. Most agencies make money by charging fees. Everyone hates fees. Everyone is trying to lower the amount of fees they pay. So we actually buy inventory from our consulting partners and only make money when we sell it. It’s a simple shift, but has paid dividends for us. I call it a “symbiotic business relationship”. Both sides feel like they are winning in the deal. There’s a huge lesson in that.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If someone was visiting Columbus, I would hope they are doing so during a Crew game weekend. If it’s nice out in Columbus, there isn’t much better than hanging out in Grandview, walking to Hoffbrau, hitting the trail, and seeing the Crew win a game.

Who else deserves some credit and recognition?
My family, my professors and advisors at Ashland University, and most importantly the staff we have at Mixt. They have done so much to help the company get to where it is now.

Website: MixtSolutions.com, AlexanderVJohnson.com

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