Deciding to start a business is an unusual decision. It’s often considered irrational and yet for many it’s the best decision they’ve ever made. So we asked folks to think back to when they were starting their businesses and to tell us about their decision making process.

Cat Atwell | Small Business Owner, The Bookish Moth

I have always been a creative soul (a huge thank you to my mom for that trait) looking for that one thing that truly brought me joy and with that, The Bookish Moth was created! The thought process behind starting my small business was really just as simple as wanting to share an item that I put my heart and soul into and know that there are so many people out there who would appreciate that handmade item. Read more>>

Samuel Saunders | DODD Agency Owner and Motivator

I worked away from my family for over 7 years as defense contractor and needed to be around my family and do something that I felt would help change the world! Read more>>

Spence

Becoming a producer and DJ was more of a happenstance for me vs something I planned and thought out honestly. I always loved what I did, but I never stepped out and shown anything I had made. Once I stepped outside and presented myself as a producer/DJ, people found out about my craft and then the opportunities came. Read more>>

Jennifer Bowersock | German Micro Bakery Owner

Honestly, I tend to dive into ventures without a clear plan in place. When I launched my bakery from my home kitchen, I didn’t have high expectations. Transitioning to a different work-from-home opportunity was a way to find joy in serving others again and hopefully support my family without returning to traditional employment outside the home. Read more>>